Sustainable Surfing Camps and Surf Lessons

To share our love of the ocean through surfing, mutual respect for land, sea,and each other.

Tag Archives: Sustainable


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Standup for the Cure

Standup for the Cure Hold Second Annual Award-Winning Breast Cancer Fundraising Event in Newport Beach;

Expects to raise $125,000 to fund 1,000 Mammograms

Organization Set World Record at Inaugural Event; Anticipates Increased Attendance

  • Guinness World Record Set at Inaugural Event in 2012 – More than 700 participants were involved in The World’s Largest Stand Up Paddleboard Clinic.
  • Standup for the Cure named Top Philanthropic Effort of 2012 by “SUP The Magazine”. The award honors a person or organization that exemplifies the Standup Paddleboard Industry’s ability to impact people’s lives in a positive way.
  • SUFTC had 700 participants and raised more than $60,000 in 2012.  anticipating more than 1,000 this year
  • 2013 event is an event for everyone – Kid’s race, 5K fun paddle, live music, industry expo, SUP Lessons and Demos as well as a silent auction are scheduled.
  • $35.00 entry fee includes Ruth’s Chris Lunch, Kona Brewing Company/Barefoot Wines happy hour, Victory KoreDry Jersey and a goodie bag and more.
  • Cancer screenings – Breast, Colon and Skin cancer screenings available on-site.

On Saturday, May 4, 2013  Standup for the Cure will hold its second annual fundraising event at Newport Dunes in Newport Beach, California to support the Orange County Affiliate of Susan G. Komen for the Cure®– every $125 raised will potentially save a life by enabling a mammogram. Entry fee for the event is $35 per person. The fundraiser is from 9:00 a.m. to 3:00 p.m. with a clinic by top International paddleboards instructing the attendees, including the organization’s ambassador Zane Schweitzer. Irvine’s Ruth Chris Steakhouse will provide lunch and a Barefoot Wines and Kona Brewing Company will sponsor a happy hour that will have live music by Wheeland Brothers and Crimson Crowbar.

“We were thrilled with the success of the first event that raised more than $60,000 for our organization and are honored to have the event continue. Mammograms are vital for identifying breast cancer at an early stage, so this event really is a lifesaver,” said Lisa Wolter, Executive Director of the Orange County Affiliate of Susan G Komen for the Cure.

The event will take place at Newport Dunes, visible from Pacific Coast Highway, and will have a paddling course that will wind through the scenic harbor with a sea of pink paddlers.

“We’re expecting an even bigger crowd this year and have added new events that will appeal to participants of all ages including a kids’ relay, pet costume parade, and a sandcastle competition along with free life-saving cancer screenings. We’ll have beer and wine at happy hour with two bands – Crimson Crowbar and Wheeland Brothers,” said Judie Vivian, volunteer and founder of Standup for the Cure. “We truly will ‘Have Fun and Save Lives!” she continued.

Whether you’re a novice or an expert, Standup for the Cure events offer something for everyone. The event set a world Record at its 2012 inaugural event with more than 700 paddlers taking a Standup Paddleboard clinic led by Zane Schweitzer. Additional participating experts include Matt Hughes, Brendon Light, Jayson Campbell and Daniel Hughes.

Riviera Paddlesurf, Yolo Board, Rogue SUP, Starboard and others will supply loaner boards and demonstrations for new paddlers. Sponsors for Standup for the Cure’s 2013 event include: Riviera Paddlesurf; Maui Jim; Kona Brewing Company; Barefoot Winery; Ruth’s Chris Steak House; Ocean-Minded and Victory KoreDry

 “Standup for the Cure’s May 4 event is an excellent opportunity for families, friends and survivors to get together, have a great day filled with fun while raising money and ultimately save lives by doing something they love,” said event director Dan Van Dyck, whose mother is a 39-year breast cancer survivor.

Events include:

  • STANDUP PADDLEBOARD CILINIC taught by world-class Standup for the Cure ambassador including Zane Schweitzer. Other illustrious teachers include Matt Hughes, Brendon Light, Jayson Campbell and Daniel Hughes.
  • SILENT AUCTION: Presenting Sponsor, Riviera Paddlesurf, has donated one of the limited edition Standup for the Cure paddle boards. Other items include SUP boards from Starboard, Boardworks and JP Australia and Pink paddles from Quickblade along with Maui Jim sunglasses, Disneyland tickets and Facial Laser Treatment.
  • MUSICAL ENTERTAINMENT (2 Bands):
    • Wheeland Brothers — Two Southern Californian brothers who grew up in Orange County. They combine the cool attitude and summertime energy of reggae with the down-to-earth, organic honesty of acoustic rock and ukulele lullabies. In 2012 Wheeland Brothers released their first album along with the music video for their first single, “Sand in My Sheets”
    • Crimson Crowbar — Band member Frank Sims has recorded, toured and co-written songs with Mick Jagger, Stevie Nicks and David Lee Roth, among others and was a double Grammy nominee with Don Henley.
  • FREE CANCER SCREENING: Screenings for the three potentially treatable cancers are available during the event – Breast, Skin and Colon. Cancer specialists from UCI Cancer Center and Komen supported Clinics will perform the screenings on-site.
  • YOGA PADDLEBOARD CLINIC: The hottest yoga style is on a paddleboard—a yoga practice carried out on paddleboards in the water. A combination of standup paddling and yoga is known for giving the body a “core” workout because of the added challenge of having to maintain one’s balance while performing yoga poses. The clinic will be demonstrated by the Paddleboard
    Bliss team from Orange County.
  • FOOD AND DRINK: Irvine’s Ruth’s Chris Steak House will provide lunch; Happy hour with live music will be presented by Kona Brewing Company and Barefoot Wine to wrap up the day.
  • NEW ACTIVITIES: The 2013 agenda include a Kid’s Relay, Sandcastle Competition and a Pet Costume Parade.
  • “PINK” ATTIRE: Participants that register by May 1 will receive a complimentary custom Pink SUP Jersey from Victory KoreDry.
  • PARKING: All day parking is available at Newport Dunes for $5 per vehicle
  • “Dry” participants can take part in all festivities without getting on the water if they prefer

In support of the cause participants can sign up as a team or individual through the Active Giving Portal at 
http://www.active.com/more-sports/newport-beach-ca/standup-for-the-cure-2012
.

More information can be found at 
http://www.standup-for-the-cure.org/
; via Twitter at @StandUp4TheCure; and on Facebook at
https://www.facebook.com/StandupForTheCure

To be a sponsor or exhibitor, please contact Dan Van Dyck at info@standup-for-the-cure.org. For press/media information please contact Elaine Marshall of Empowered Public Relations at Elaine@EmpoweredPR.com or 562-498-8450.

Media Contact:

Elaine Marshall Principal
Empowered Public Relations
Elaine@EmpoweredPR.com
562.498.8450 office
949.466.6303 mobile
2892 N Bellflower Blvd, Suite 424
Long Beach, CA 90815

Media Page – Standup for the Cure « Standup For The Cure.


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What do you plan to do with your one wild and precious life?

I thought I would share these simple steps,  I use this formula when creating in general and projects, camps, workshops, life, art, etc.

Amazingly simple step are both brilliant and effective.  They have staying power and make sense across the board. For me, simple is powerful.

I was honored to be given a similar soulful guide like this many years ago and yes,  it altered  my entire life.   There was such an awakening of what I truly wanted to accomplish in my life and a huge wave of passion and adventure began.  My sense of life direction like the tides turned, I so love the ride and am so very grateful.

So, ask yourself:  “What Will YOU Create that Will Make the World Awesome?”   Lovely steps below..

The link to the full article where these steps originated is below, mahalo Greg McKeown. Though I  brazenly did a bit of my own edits….everything brilliant is Greg’s.

Step 1: Sketch Your Career. It is so easy to get consumed by activities in our lives and careers. We get so caught up in living our lives that we don’t stop to think sufficiently about our lives. We are reacting instead of being strategic. When I find this happening, I use this simple tool to get a broader perspective. You start on the left at the beginning of your career and end on the right hand side (today). You draw a single line up if you were enjoying the experience and down if it was unfulfilling for you. Write down where you were working, what you were working on, and any other factors that shaped your experience.   It also works if you paint, or make a collage, or write a song, or a poem!!!

Now Breathe, no, c’mon really slooow breathe!

(See the original Harvard Business Review piece What Will You Create to Make the World Awesome? to see/use the sketch template for Step 1 and 2).

Step 2: Connect the Dots. Use the sketch from Step 1 as a launch pad into being an anthropologist of your own life. Go somewhere quiet. You might think of it like a strategic offsite for your own life and career.

Ask: When was I truly happy and why? What activity or theme do I keep coming back to? What is my gravitational pull? When was life and work effortless for me? What isn’t working for me? When do I seem most like myself? When was it meaningless and why? When was work meaningful and why? Don’t rush the process. Pause long enough to really listen. Write the answers down as they come so you can reflect on them later. I am visual so I started a simple collage to represent these happy things and ended up doing THREE monstrous collages that blew my mind. It not needed it!!!!

Step 3: Ask, “What Will I Create that Will Make the World Awesome?” This is WONDERFULLY wild question ( I LOVE IT!) but an essential element of strategy is, to state the obvious, thinking about what we want to create in the future.

Ask: What would I do if I could do anything? What would I do if all jobs paid the same? If I could only achieve one thing in my career, what would it be? What do I really want? Again, these are big questions. But my experience is that people spend far more time worried about their job than in creating a vision for their career and how they can uniquely contribute to the world.

(If you are looking for a pep talk, this three minute video from “Kid President” does a brilliant job challenging us to figure out what we can do to make the world awesome). Brilliant!!!!

From Greg: Many years ago I followed a process not at all unlike this one and, without exaggeration, it changed the course of my life. The insight I gained led me to quit law school, leave England and move to America to start down the path as a teacher and author. You’re reading this because of that choice. It remains the single most important — and strategic — career decision of my life.

It’s a simple process. But it can help us to break down some complex questions. Like the poet Mary Oliver’s beautifully haunting question: “Tell me, what is it you plan to do with your one wild and precious life?”

Link to Greg’s story: What do you plan to do with your one wild and precious life? | LinkedIn.

Someone brilliant who is changing the world..

Greg McKeown Young Global Leader at the World Economic Forum


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Odina Surf, at one with the earth, the ocean and supporting Ocean Girls in Hawaii!

Odina Surf

BIG Mahalo to Odina Surf for the donation of the amazing sustainable bathing suits for Ocean Girl Project!!

Odina is a clothing company that focuses on making fashionable and functional swimsuits that are also friendly to the environment. The Odina lifestyle is at one with the earth, the ocean and the future.  Our company strives to be 100% eco-conscious in all of our decisions yet we place equal value in performance and fashion.  Odina means divine creative inspiration and our inspiration lies in creating fashionable, functional and high quality swimwear from recycled plastic fabrics and reclaimed fabrics.

The idea began a few years ago when a designer of swimwear for many years, came together with a young eco-enthusiast. Their mission was to make swimsuits that not only complimented a woman’s figure but also her passions. They worked with surfers, not models, to get feed back on fit and function; with women that are exploring the world, surfing jaw-dropping waves and helping the planet that they love, to test their product. Through the process the Odina team tested a number of sustainable fabrics and a variety of recycled fibers before finding one that met their demands. The various styles underwent the same testing, with many success stories. The result was a suit that not only looked great, but rose to any challenge and Odina was born.

Typical of the blend of function and style is the In the Curl bottom. The Brazilian style bottom with banded sides and T-strap top is a favorite with the surfers for its great Island style and exceptionally good fit, whether In the Curl or on the land.

Setting the standard in eco-swimwear, Odina has put thought into every aspect of production. From the thread to the tags, every step involves rethinking the standard practices of the garment business.  All suits are manufactured in the U.S.A..

An Odina girl lives her life to the fullest but respects the earth and all its inhabitants.  An Odina girl loves adventure but also loves her home.  Above all, an Odina girl just loves living life and looking great doing it!

Hang Tags:

Printed on recycled paper from FCS certified sources.

Banners and other Marketing Materials:

We have done prints ranging from Wood to recycled Polyester made from water bottles. Are efforts are to be environmentally conscious with every footprint.

Website: http://odinasurf.com/

Hosted on a 100% Wind Powered Server in Northern U.S.A.


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Answering the call.. Colleen Kudo grew up in the desert, but she could still hear the sea

By Cindy Luis-Sports Section Star Advertiser

Some never hear the call of the ocean.

Others hear it even when living more than 100 miles from shore.

Even when growing up in Desert Hot Springs, Calif., Colleen Kudo still heard the ocean. And she listened.

It was a message of surfing and sustainability, of green living on the Blue Planet known as Earth. It led to the creation of “Because We Surf” and the “Ocean Girl Project,” which includes surf camps for girls 14 and under.

“It just all came together,” said Kudo, who moved permanently to Hawaii in 2004. “I was the manager of Diamond Head Market & Grill, working with a lot of young women, a lot of them ‘ocean girls.’ We had time on our hands after work so we’d all go out and surf.”

But it wasn’t enough. When Kudo heard about critically ill neighbor island children in Kapiolani Medical Center for Women and Children whose families couldn’t afford airline tickets to visit during the holidays, “that became one of our first fundraisers,” she said. “We gave them tickets to be with their kids. Then someone told me about this high school coach who was cleaning out the channel in Ewa Beach by himself. So we decided to go help the guy.”

And so it has continued with the official launching of “Because We Surf” in 2008. Much like a wave builds, the organization continued to evolve, picking up momentum and adding the “Ocean Girl Project” to help meet the need for affordable and sustainable surf camps for young girls.

The lesson learned is that it does take a village to raise a surfer. The all-volunteer organization gives to the community and the community has given back.

Among the volunteers are pro surfers Nancy Emerson and Jeannie Chesser, and photographer Donna Welch. Emerson donates surfboards from her Nancy Emerson School of Surfing, Chesser passes along her expertise and Welch gives surf camp participants photos of their experiences.

The 52-year-old Kudo, the manager and an instructor for Emerson’s surf school, didn’t learn to surf until she was 30 and still living in California.

“I grew up in the desert but my family had ties to Hawaii,” she said. “During my teenage years, we spent time here. I never thought about surfing, but I always wanted to be in the water. The ocean is so healing. It is such a blessing.”

Kudo spent 17 years working with at-risk youth. That’s not the target group for the Ocean Girl surf camps.

“It’s for girls whose families are struggling but they’re in that gap where they aren’t considered at-risk,” she said. “A lot of them don’t have bathing suits, towels or can bring snacks. We’ve had people donate those, especially healthy snacks.

But honestly, I think all kids are at-risk without the love and support of all of us.

“But the camp is not about bikinis and playing. We start with a beach cleanup. Sometimes we have marine biologists speak, sometimes people from other non-profits do presentations. We teach CPR, ocean safety and respect for the ocean and reefs.

“We believe the ocean and surfing to be the ultimate classroom. What is very rewarding is when the girls who have gone through our program come back and help.”

The five-day camps are limited to 10 to 12 participants. The minimum requested donation is $100 but Kudo says financial aid is available.

The camps have been limited to summer months but there has been a discussion about adding one this winter.

“I think that sometimes the ocean just calls us,” Kudo said. “I teach surfing to people who are from everywhere, from Canada, Germany, Missouri. They could be 20, 30 or 60 (years old). What in the world would be their connection? It’s that strong desire to be in the water, just like I had.”


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Celebrate Makahiki Season Kalo Recipes, Magic Herbs,Surf and Ahupua’a by KAHEA

The Makahiki season was the ancient Hawaiian New Year festival, in honor of the god Lono of the Hawaiian religion.

It was a holiday covering four consecutive lunar months, approximately from October or November through February or March. Thus it might be thought of as including the equivalent of modern Thanksgiving and Christmas traditions.

Green House Worshops Sat, November 17th & Ahupua’a – Keiki Shirt

* Makahiki Food Plants Cooking Series (read history and see the kahea ahupua’a t-shirt below)
The Hawaiian season of * Makahiki is upon us. Natural Food Chef Gigi Miranda will lead this cooking series to honor the season focusing on healthy recipes using traditional plants, ʻUala, Kalo, Ulu and Niu. Each session will cover one plant in-depth and feature a farmer or gardener sharing their harvest.

The Green House Saturday, November 17th 10 – noon
Fee $50/Class or $180/Series 1/17, 12/1, 8 & 15 Advanced Registration and Prepayment Required To see calendar & register online http://www.thegreenhousehawaii.com Or call (808) 524-8427

Herbal Tinctures and Infusions Workshop
Learn how herbal tinctures and infusions can add more herbal magic healing power to your life and how to make them yourself with Herbalist and Ethnobotanist Laura Shiels. A helpful informational booklet will also be provided.

The Green House Saturday, November 17th 1 – 3pm
Fee $20 Advanced Registration Required
To see calendar & register online http://www.thegreenhousehawaii.com Or call (808) 524-8427

Betty Gearen The Green House Hawaii 224 Pakohana Street Honolulu, HI 96813
(808) 524-8427 http://www.thegreenhousehawaii.com

*Today, the Aloha Festivals celebrate the Makahiki tradition

The Makahiki festival was celebrated in three phases. The first phase was a time of spiritual cleansing and making hoʻokupu, offerings to the gods. The Konohiki, a class of royalty that at this time of year provided the service of tax collector, collected agricultural and aqua-cultural products such as pigs, taro, sweet potatoes, dry fish, kapa and mats. Some offerings were in the form of forest products such as feathers. The Hawaiian people had no money or other similar medium of exchange. These were offered on the altars of Lono at heiau – temples – in each district around the island. Offerings also were made at the ahupuaʻa, stone altars set up at the boundary lines of each community.

All war was outlawed to allow unimpeded passage of the image of Lono. The festival proceeded in a clockwise circle around the island as the image of Lono (Akua Loa, a long pole with a strip of tapa and other embellishments attached) was carried by the priests. At each ahupuaʻa (each community also is called an ahupuaʻa) the caretakers of that community presented hoʻokupu to the Lono image, a fertility god who caused things to grow and who gave plenty and prosperity to the islands.

The second phase was a time of celebration: of hula dancing, of sports (boxing, wrestling, sliding on sleds, javelin marksmanship, bowling, surfing, canoe races, relays, and swimming), of singing and of feasting. One of the best preserved lava sled courses is the Keauhou Holua National Historic Landmark.

In the third phase, the waʻa ʻauhau — tax canoe — was loaded with hoʻokupu and taken out to sea where it was set adrift as a gift to Lono.At the end of the Makahiki festival, the chief would go off shore in a canoe. When he came back in he stepped on shore and a group of warriors threw spears at him. He had to deflect or parry the spears to prove his worthiness to continue to rule.

Ahupua’a – Keiki Shirt (also women)

Find AT Kahea online

Image of Ahupua'a - Keiki Shirt

Mauka to Makai summarizes the philosophy of Hawaiian ecology and economy. Everything that is done on land, effects the ocean–and vice versa. Mahi`ai (farmers) up mauka and the lawai`a (fishermen) at the shore would exchange food crops and fish. This interdependence is the basis for all of Hawaiian society.

Design generously provided by AIKS, Kanoa Nelson, Mo’olelo Designz.

Shipping is free for orders within Hawai’i and the continental U.S. International orders are assessed a small additional fee to cover shipping costs. $15.00


http://shop.kahea.org/product/ahupua-a-keiki

100% proceeds from these shirts go to support grassroots, community work of KAHEA. Please Tell them Ocean Girl Project sent you!!

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